If you read my last post on the perks of Shopify, perhaps you’re ready to consider it as your e-commerce platform of choice. If so, the app library is a cool feature that allows you to add different functionality to your shop. While I haven't taken a deep dive yet, these are a few apps that stand out as must haves.
1 // Shippo
Before launching your site, you will need to install some kind of shipping app from the store. There are many options, but I found Shippo to come highly recommended by other users... and an account with them is free. Once you sign up and connect your website, you're able to use their system to ship. You can also use it to print out labels for packages that don't come from the shop... no more leaving work early to wait in line at the post office.
2 // Mail Chimp
If you don't have an email newsletter yet, shame on you. Shame on me, too. Do as I say, not as I do in this instance! An email list should be a top priority. If Facebook shuts down tomorrow, you'll lose all of you followers. But, your email list is yours. Customers actively sign up because they want to hear from you. They are giving you access to their sacred email box. Take advantage! Mail Chimp is a good platform to start with at a decent pricing structure. To integrate with Shopify, you’ll need to download the Mail Chimp app from the library. It only takes a few minutes to connect your account and start collecting email sign ups.
Plus, you'll be able to track your best customers, send targeted emails based on past purchases and much more!
3 // Product Reviews
I loved receiving an Etsy notification when a customer took the time to come back to the shop and leave kind words about their order. It filled me up with goodness inside. I was bummed to lose that until I found this app in the store. It’s another free and easy to install app that will allow customers to leave reviews! You can even import reviews from a previous service. Plus - as you gain reviews, the star rating will show in Google search listings.
4 // Events Calendar
If you attend events and craft fairs, I would recommend this app so that your shop visitors can see all of the details of your upcoming events. After installing the app, you will follow a few easy steps to create a new page and embed the calendar. Then, update it with details and use the page to promote upcoming events on social media and in your email newsletters. If you link back to your site frequently, you're also training them to come back and visit your website for future news and events.
5 // Social Integrations
I touched on these briefly over here but they are worth mentioning again because they are so cool!
Hours and hours are spent on Pinterest every day. With this integration, your product pages are turned into buyable pins. That's right. Customers can purchase from your store, through Pinterest. It's easy to install and because Shopify and Pinterest have entered into an open relationship, you can bet that both parties are spending the time to make this feature rock.
While we're on the subject of bringing your store to the people, I would also recommend installing the Facebook integration. Follow a few steps and you'll have a new tab on your brand's Facebook page with your complete store. It automatically updates as you make changes to your Shopify dashboard, so don't fret.. this won't be too much more work for you. Except when the orders start to roll in!